CONTACT

EMAIL kschroeder@karinscreative.com
CELL 612.246.8246
HOME Hudson, WI

PROFILE

Purposeful thinker, art director, leader, and mentor with a passion to elevate projects from good to great. With over 25+ years experience able to tackle tasks both large and small, on time and within budget.

HARD SKILLS

Adobe Creative Cloud
Powerpoint
Print design
Environmental design
Brand identity
Logo design
Iconography
Illustration
Copywriting
Proofreading

SOFT SKILLS

Conceptual thinker, researcher
Strategy driven problem solver
Organized, detail driven
Highly motivated, team + independent
Time management, budget conscious
Leader + mentor, yearn to learn
Strong work ethic + integrity
Positive, resilient + sense of humor

EDUCATION

Journalism Advertising
Graphic Design Emphasis, BFA
Psychology, MINOR
University of WI - Eau Claire

EXPERIENCE

Karins | Creative

Creative / Art Director | MAY 2013 - present

• Highly adaptable, ability to think creatively and develop new and innovative creative solutions in high-demand settings.

• Logo + branding development, large format graphics, event look + feel concepts, creative proposals, brochures, newsletters, ads, icon illustration, packaging design, photography, light copywriting, project management + print production for creative contract agencies as well as independent clients.

Freeman Company

Senior Art Director | MARCH 2014 - JUNE 2020

• Create show look and feel concepts for corporate events utilizing client branding.

• Design, produce and direct large format exhibit graphics. 

• Collaborate with 3D environmental designers and provide graphics for renderings leveraging brand awareness on show floor.

• Produce presentation decks for concepts, as well as custom branded RFP proposals.

• Coordinate with design manager on graphic design workload – manage projects among team aligning talent to opportunity. 

• Leverage interior design resources utilizing product sample libraries to create a purposeful exhibit aesthetic.

Hooker and Company Advertising

Art Director | SEPTEMBER 2012 - JUNE 2013

• Design and produce a variety of print and web solutions for clients in grocery, cosmetic rejuvenation, medical equipment, accounting, fertility preservation, restaurant and automotive industries.

• Research new trends and useful advertising tools for clients + light copy writing.

Headwater Creative, Inc.

Senior Graphic Designer | APRIL 1994 - SEPTEMBER 2012

• Responsible for design and layout, illustration, typesetting, photo direction, photo retouching and manipulation, paper research, scanning, prepress production and computer network.

• Design and produce logos, corporate branding, illustrations, newsletters, photo direction, brochures, web pages, web banner ads, folders, direct mail, billboards, posters, annual reports, advertisements, sales binders, stickers, clings, PowerPoint presentations, etc.