Bassmaster Classic
Outdoors Expo & 50th Anniversary Party

2020 Event RFP | Birmingham, Alabama

ROLE
Art Director | Karin Schroeder

RFP proposal deck layout + design, create graphics and direct environmental design aesthetic.

STORY
Freeman was excited to present our proposal for the Bassmaster Classic Outdoors Expo & 50th Anniversary Party. We had a team member for every aspect of our business to complement this event and take it to the next level of “wow.”

After researching the last 50 years of the Bassmaster Classic, I was delighted to uncover an archive of Bassmaster magazines. We decided to move forward with a magazine look + feel in the client’s vintage style for the RFP design, which would be hand delivered with a tackle box full of gummy worms.

Next, we addressed the redesign of the interior structures to support the event. After working closely with the 3D designer we moved forward with a rustic wood aesthetic and graphics embracing their very own vintage photography for the BASS booth zone, museum structures, registration, selfie areas, exterior welcome banners, as well as interior and exterior wayfinding signage.

The creative director wrote copy in a magazine tone of voice allowing a natural flow of the layout with the copy style embracing the visuals of the vintage cover, Bassmaster brand colors and stylized fonts supported a cohesive look throughout the entire RFP design.

We won the outside party portion for 2020 and a promising opportunity to be awarded the 2021 event work as well.

TEAM
Creative Director | Brian Teplitzky
Strategy | Schae Kane
Digital | Ted McGregor
3D Environmental Design | Sha Tao
Account Rep | Kevin Beall