ADP National Sales Meeting

2018 Event | Chicago, Illinois

ROLE
Art Director | Karin Schroeder

Concepts and logo designs, proposal deck, stage backdrop, email blast templates, drumstick artwork, PPT templates, custom journal, wayfinding signage, partner expo guide and an agenda.

STORY
Working at Freeman is pretty awesome because you can get pulled into a team and work with creatives located all over the globe – which was usually the case on large scale projects. The ADP National Sales Meeting was in need of an event theme and I was happy to participate. ADP was one of my main clients and I was very familiar with their branding.

We started with a kickoff meeting which included the ADP Marketing team and did a deep dive into what their needs were for the event and the deliverables needed to make it a success. They had an existing campaign “BEST IS THE STANDARD,” and a set of pillars we needed to support through our creative concepts.

Our team presented three very different approaches, each with a unique theme, logo and beautifully written copy to support each of the themes for the event.

During the opening ceremony custom drumsticks created an engagement opportunity for attendees to participate with the Chicago Bucket Drummers. They took the theme “For those about to rock…” to a new level during the gala as well – encouraging their employees to dress up as rockstars – making it a huge hit!

TEAM
Creative Director | Steve Dusenberry
Producer | Jessica Ravanesi
Account Rep | Petra Cooper